Search Engine Optimisation 2

Are you having problems trying to understand what Search Engine Optimisation is all about? Here are a few definitions that you should know.

 

Search Engine Optimisation is basically the process of developing a website so that it can be found in a search engine. Many SEO services will then tell you that the key to SEO success is content. So how do they achieve this?

 

They use keywords and keyword phrases that the web surfer will use to find the information that you are providing them with. The keyword is what will tell the search engine that this is the site that the searcher is looking for. By using these keywords, the site will be found in the search engines.

 

The process of Search Engine Optimisation can take months, even years, to complete. It is essential that if you are trying to achieve it yourself that you have someone with SEO experience as your consultant.

 

The next step is to try and understand what Search Engine Optimisation is all about. If you get a general understanding then you will have a good idea of why the search engine spiders are taking up so much time.

 

The number one secret to SEO success is, they say, it's all about relevance. This means that the words and phrases that you choose to use to describe the products or services that you are selling will be the ones that a human being will see and use to find what they are looking for.

 

White Hat SEO is the most effective way to go about it. These sites will be given higher rankings than the other types of sites. The secret is to use a combination of white hat techniques with black hat techniques.

 

While the white hat techniques are the ones that are used to create the keywords and phrases that the web surfer will use, black hat techniques are used to increase traffic to the site without having to write any new content. However, with the black hat techniques, you should get the same or better results. The white hat technique is called Meta and the black hat technique is called backlinking.

 

Both are great Search Engine Optimisation techniques, but there are subtle differences between the two. Backlinking is a link that is typed into the search engine that directs the web surfer back to the source of the information.

 

Meta tags are found in the meta description section of the web page. There are so many different techniques that can be used in order to promote a website. When we speak of black hat techniques we are talking about illegal practices that will not give the user any more than what is necessary.

 

There are so many different ways that Search Engine Optimisation is carried out and it is a question of whether the website should be created by the site owner, or whether it should be created by the person who is carrying out the Search Engine Optimisation on behalf of the site owner. If you think that you will be better off learning the techniques yourself, than having a consultant do it for you, then there is nothing wrong with this.

 

When you are searching for ways to improve your website then you should be looking into Search Engine Optimisation. You will be amazed at how much your search engine ranking will improve if you have a good knowledge of SEO.